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  • Project Branding: Using Marketing to Win the Hearts and Minds of Stakeholders

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    Project Branding by Peter Taylor. Using Marketing to Win the Hearts and Minds of Stakeholders. In Project Branding, best-selling author Peter Taylor gives project managers the tools they need to overcome this challenge—and win the hearts and minds of stakeholders. This invaluable strategy guide is the first of its kind to bring the disciplines of marketing and project management together, and show how proactively marketing projects to stakeholders can help overcome stalls and objections, keep the project running smoothly, and even generate enthusiasm and support! Through the use of case studies and a chapter dedicated specifically to "branding" your project, this book will help project managers of all experience levels generate loyalty and maximize stakeholder buy-in. Shipping Discount: This product qualifies for a special shipping discount, which will be automatically applied to your cart upon checkout.

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    Current Price $11.99

    Regular Price: $19.99

  • Managing the Gray Areas - Premier Edition

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    This groundbreaking book by best-selling author Jerry Manas touches on topics such as principles, values, ethics, decision-making, incentives, staffing, critical thinking, and communication—pulling ideas from a wide variety of knowledge areas. Managing the Gray Areas explores typical challenges that many leaders of people, projects and organizations struggle with, and offers a set of guidelines, principles, and tools that can help navigate these murky waters.

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    Current Price $20.00

    Regular Price: $29.00

  • Stop Playing Games!

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    Stop Playing Games!, by best-selling author Rick A. Morris, takes a completely different look at project management, using games like "The Pricing Game," "Guess the Truth" and "Grapevine" to illustrate and help readers overcome organizational politics on projects.

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    Current Price $20.00

    Regular Price: $29.00

  • Beyond Agile

    Beyond Agile is for project practitioners, PMOs, and business representatives who want relevant, high-value delivery guidance. The book presents a model that provides a context-specific approach from a full spectrum of project disciplines including: lean/agile, leadership/EI, plan-driven, and industry-specific approaches. Unlike scaling models such as SAFe, LeSS, DA, and Nexus, the Beyond Agile Model avoids agile-myopia (believing everything can be solved best by agile approaches) and buffet-syndrome (taking on too much process) by being simultaneously broader but ruthlessly selective in its recommendations.

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    $69.99

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